Former NOVOMATIC executive Jens Halle has joined Gauselmann Group, taking charge of international sales and distribution as chief executive of its Merkur Gaming subsidiary.

Halle joined Merkur this month after stepping down from his dual roles as managing director of Austrian Gaming Industries and NOVOMATIC Americas Sales at the end of 2014, having spent more than 15 years with the business.

In his new role he has been tasked with consolidating and strengthening business activities in Merkur’s established markets, as well as expanding into new territories. The subsidiary works on the development and distribution of gaming and casino machines and video lottery terminals.

“The Gauselmann Group has enlarged its management team with a true industry veteran in Jens Halle,” Gauselmann chairman Paul Gauselmann and sales director Jürgen Stühmeyer said in a joint statement.

“Mr Halle’s long-standing focus on the global casino business has enabled him to have the right vision with such experience so as to further develop our products mainly overseas outside of Europe in a truly sustainable way,” the statement continued. “We have gained an esteemed expert who will continue our growth from the past years and indeed further expand this.”

Halle commented that having established a long-standing relationship with Gauselmann Group in his career to date, he was looking forward to finally working for the company.

“The development know-how and the long-standing wealth of experience at the Gauselmann Group offer great potential and diverse development opportunities for our partners abroad,” he said.

Gauselmann also owns a number of other subsidiaries including sports betting business Cashpoint Agentur; payment processing solutions providers GeWeTe Geldwechsel- und Sicherheitstechnik GmbH and HESS Cash Systems; amusement arcade operator CASINO MERKUR International; Spanish multigames distribution business Dosniha Gaming; gaming machine developer Blueprint Gaming and iGaming businesses Merkur Interactive and edict egaming GmbH.

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