Former Betfred Digital managing director Chris Sheffield has been appointed senior vice president and managing director of iGaming at Penn National Gaming, ahead of the US casino and racetrack operator's online launch.

Sheffield will report directly to Penn National president and chief executive Timothy Wilmott in his new role, which is subject to customary regulatory approvals.

Wilmott said that Sheffield’s technical background, extensive executive and operational management experience and knowledge of the online and mobile gaming sectors make him a strong addition to the company’s management team as it plans to enter the iGaming sector in the coming years.

The operator did not reveal any further details of its iGaming plans or the timescale for launching online.

“He brings an entrepreneurial eye to our deep roster of management talent and his extensive network of partnerships as well as his knowledge of the major brands and operators across the sports, media, gaming, internet and mobile landscape will be a valuable asset,” Wilmott explained. “On behalf of the entire team, I want to welcome Chris to Penn National.”

Sheffield most recently served as managing director of Betfred Digital, a role which he assumed in March 2011, and left in August 2014. During his tenure he helped the business emerge as a rapidly-growing iGaming brand and oversaw launch of mobile sports betting and gaming offerings.

Before joining the operator he held a number of high-profile positions in the industry, founding Million-2-1 Limited in 2013 and serving as its chief executive.

The business was acquired by IGT in 2008 for an undisclosed sum, facilitating the supplier’s entry into the mobile gaming sector, with Sheffield then becoming the company’s general manager for remote gaming.

He entered the iGaming sector through Eunite, an online commerce business that he also founded, which created an online casino platform for land-based business Stanley Leisure plc, which was acquired by Genting in 2006.


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