Chroma Sports, a company providing a range of solutions including data and fantasy sports apps, has appointed former Sportingbet chief executive Andy McIver as a non-executive director of the business.

In his new position McIver will advise Chroma on its executive strategy, financial organisation and international expansion,

Commenting on his new role, McIver said that the company had proved to be an “exceptional” innovator in the digital sports space.

“Using my international experience I’ll help develop the company’s global strategy, which is already in rude health thanks to strong partnerships including News Australia, The Jockey Club, Racecourse Media Group and more,” he said.

In a seven-year spell with Sportingbet, McIver developed and diversified the company’s operations, expanding operations into markets such as Greece, Australia and Spain, before selling the business to William Hill and GVC Holdings in a £480m deal.

Previously he held roles with leading companies such as Ladbrokes, British Telecom and retailer House of Fraser.

“Andy McIver is an important figure in the world of betting, gaming and business and it’s a real coup for us to land someone of his calibre,” Chroma chief executive Paddy O’Clery said. “We’re already delivering exciting digital sports and gaming innovations in the UK and Australia, but his appointment puts us in an even stronger position to grow globally.”

Chroma has offices in London, Brighton and Sydney, and develops and maintains mobile, web and tablet applications for leading sporting rights holders, media businesses, brands and bookmakers. It is involved in developing fantasy sports products, predictor games, sports data and content sites.