Oslo-listed operator and platform provider Gaming Innovation Group, formerly known as Nio, has appointed Robin Reed as the company’s new chief executive.

Reed replaces Kjetil Myrlid Aasen as CEO, effective today, having previously served as managing director and founder of the company’s Malta-based subsidiary, which previously operated as Gaming Innovation Group and owns the Guts.com iGaming brand.

Last month, the company resolved to change its name from Nio to Gaming Innovation Group (GIG) to reflect the changes in its strategy with the Malta-based business now reflecting its core operating activities.

"We are pleased that Robin Reed will lead GIG as the company's new CEO,” said GIG chairman Helge Nielsen. “He has extensive industry experience and strong entrepreneurial skills. We are looking forward seeing him develop and grow GIG's businesses further.”

Reed replaces Aasen, who has been CEO since May 2014. Aasen will continue working for the company, using his experience and skills within the sport betting market as GIG’s product manager odds services.

"It's exciting times within the iGaming space,” said Reed. “The accelerating impact of technology, digitalization and data within our society open up new opportunities within iGaming. GIG's knowledge base and collaborative partnership models make us well positioned and able to scale-up businesses rapidly.

“Moving forward, my job will be to continue to both grow our existing business and commercialize our pipeline of innovative, new concepts.”

Prior to joining GIG in 2009, Reed served as an affiliate manager for Donkr International, and community manager for Goo Entertainment.

In related news, GIG's subsidiary iGaming Cloud (IGC) successfully completed the migration of Guts.com from the EveryMatrix platform this week.

"We are very thankful of the collaboration with EveryMatrix whom assisted and facilitated the nearly flawless migration in less than 12 hours," said Reed. “iGamingCloud is on a mission to make iGaming lean.

"As operators are looking to meet the ever-increasing demands of regulation and increased competition, we believe this very innovative and fast paced cloud based service provides an opportunity to significantly decrease costs, while increasing player values, for operators and white labels alike.”

Shares in Gaming Innovation Group Inc (OSL:GIG)were trading up marginally by 0.83 per cent at NOK1.21 per share in Oslo earlier Friday.