The UK Gambling Commission has appointed Sarah Harrison as its new CEO, replacing Jenny Williams who is stepping down later this year.

Harrison will join the Commission on September 7th and will become a commissioner when she takes over from Williams as chief executive on October 1st.

“I am delighted that Sarah is joining the Commission and look forward to working closely with her,” said Philip Graf, chair of the Commission. “We are making significant progress in our aims to raise standards in the gambling industry, empower consumers to manage the risks of gambling and to build partnership and understanding of gambling issues.

“Sarah has a wealth of experience in regulation along with social and consumer policy and communications – she is well placed to lead the Commission into its second decade as the regulator of commercial gambling in Great Britain.”

Harrison is currently a senior partner at Ofgem, the UK regulator for electricity and gas markets, where she leads the Sustainable Development Division. Previously she was managing director of corporate affairs at Ofgem and before that, communications director. Before joining Ofgem in 2000, she was the first CEO of ICSTIS, the UK industry regulator for premium rate telephone services.

“I am very pleased to be appointed chief executive of the Gambling Commission, and look forward to the challenges of keeping gambling fair and safe and regulating an industry which is changing rapidly with technology,” said Harrison. “Working with the staff, industry, stakeholders and partners in government, I welcome the opportunity to build on the strong foundations laid by the Commission over the last decade."

Harrison will take over as CEO from Jenny Williams, who has held the role since 2004. A Gaming Intelligence Hot50 winner this year, Williams steps down after helping the Commission’s transition to a new UK gaming tax regime at the end of last year.