Sports betting solutions provider Betgenius has hired Mike Strong as its new global sales chief with responsibility for overseeing international growth.

Strong has experience working in the sports data sector, having spent four years as sales director of Opta, where he was responsible for new business generation.

He has also worked as acquisitions director for telecommunications business Azzurri Communications, and most recently served as an integration and acquisition consultant for IT services provider Annodata.

“I’m delighted to welcome Mike to Betgenius and excited about the contribution he will make to the business,” Betgenius chief executive Mark Locke said.

“He brings with him a great depth of knowledge and a wealth of experience in sports data and gaming. Mike will play an important part in our drive for growth and will be integral to our goal to remain a world leader in sports betting, gaming and data integrity.”

Strong added that he was thrilled to be working for Betgenius. “I’m excited about the current outsourcing opportunities for bookmakers worldwide and Betgenius’ position as the trusted partner and leading revenue generator in the betting and gaming industry,” he said.

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