Malta-licensed operator Mr Green has strengthened two key areas of its business with the appointment of NetEnt's senior account manager Andrew Crosby as head of casino and Paddy Power’s Laura Devine Monaghan as head of responsible gaming.

Crosby joins from NetEnt, where he has spent seven years as account manager. Prior to that, he served as an exchange broker for Betfair.

“After 7 years with NetEnt the decision to join Mr Green is one that fills me with excitement and enthusiasm for the challenge ahead,” Crosby said of his new position. “It was an easy decision to make for such a great industry brand. I’ve had the pleasure of working with the Mr Green team for many years and I’m looking forward to working with a team of enthusiastic innovators in the industry.”

Mr Green chief executive Bo Wänghammar said that Crosby had been an “amazing partner” to the operator during his time at NetEnt, “contributing greatly to its growth.”

“Andrew is one of the most experienced and skilled professionals in this industry and I am happy to see him taking on the role of head of casino at Mr Green," he said.

Crosby is joined by Laura Devine Monaghan, a second new hire, who will serve as the operator's head of responsible gambling. She had been with Paddy Power since 2012 as a customer support specialist, before being named a responsible gaming analyst in July 2013.

“Having worked within responsible gaming for three years at Paddy Power, I was looking for a challenge with a company who hold responsible gambling as a core value,” she commented. “I'm looking forward to building upon the Green Gaming foundations and helping to create top class player protection.”

Wänghammar said that Monaghan’s appointment was a sign of Mr Green’s commitment to putting responsible gambling at the forefront of its business, referred to by the company as “Green Gaming.”

“Always acting in a gentlemanly and responsible way towards our players has been a core value for Mr Green since the company started,” he said. “Our vision is to be the most responsible operator in the industry.

“We have been very selective in the recruitment for this position, with the aim of finding the person who will take responsible gaming to a whole new level at Mr Green.”

Shares in Mr Green & Co AB (Co. Data) (AKT:MRG) fell by 3.17 per cent to SEK39.70 per share in Stockholm Friday.