GVC Holdings has made its second high-profile appointment ahead of the completion of its acquisition of bwin.party, with well-known analyst Nick Batram joining the operator in the newly-created role of head of investor relations and corporate strategy.

Batram has spent more than 30 years working in City-related finance roles, with experience on both the buy-side and sell-side of capital markets, most recently working as a travel and leisure analyst for stockbroking and advisory house Peel Hunt.

In his new role he will be responsible for GVC’s capital markets-facing activities and will head up its global communications programme to ensure transparent disclosure to shareholders. The position will also encompass a number of other areas, such as internal corporate finance and strategic business development, including identifying and pursuing M&A opportunities.

Batram's appointment follows that of former Gala Coral chief strategy officer Shay Segev, who was appointed chief operating officer of GVC in November 2015. Segev assumes his role on March 1st, with Batram expected to join the company in the second quarter.

“Nick’s appointment is another strategic building block ahead of the completion of the GVC and bwin.party merger,” GVC chief executive Kenny Alexander said. “Nick is renowned in the Gaming Sector for having in-depth knowledge of the industry and I am delighted to welcome him to the GVC team.”

“Nick’s gravitas in the sector means shareholders will have a respected, knowledgeable and transparent first point of contact,” Alexander continued. “Internally we will benefit from Nick’s immense knowledge and contact base as well as his strong analytical skills.”

“I am delighted to be joining the GVC team and am looking forward to working with one of the best management teams in the sector,” Batram said of his new role.

“I have worked in gaming and leisure for over 30 years and I have been proud to be part of the Peel Hunt success story. In 2016 I believe we find ourselves in one of the most exciting periods of growth for the sector in many years. For me the combination of GVC and bwin.party is by far the most compelling.”

Shares in GVC Holdings plc (Co.Data) (LSE:GVC) were trading up 0.32 per cent in London early Monday at 464.50 pence per share.