Rational Group Malta general manager Michael Holmberg has left the company to join Malta-based gaming operator BetHard Group as its new chief executive.

Holmberg leaves Rational Group after ten years with the company in a variety of roles. He joined in 2005 as regional director of the Nordic and Baltic regions, before serving as director of live events for the European market.

Most recently he has served as general manager of operations in Malta, responsible for the PokerStars.eu and FullTiltPoker.eu sites.

Prior to Rational Group, Holmberg served as casino and poker manager for Expekt.com between 2000 and 2005, joining as the third employee of the operator and playing a key role in launching the brand.

“We are delighted about this key recruitment for the BetHard Group,” the company’s founder Erik Skarp commented. “Michael will add tremendous experience to what is today a fastest-growing entrepreneurially-driven group of companies with very high ambitions.”

Founded in 2012, BetHard launched its dot.com gaming site in 2014 and now operates multiple casino and sports betting sites, including SverigeCasino.com, NorgeVegas.com and SuomiVegas.com.

It has also expanded into affiliate marketing via its RakeTech Group subsidiary and will move into the B2B market with Together Gaming, due to launch this year.

“I am thrilled about joining the BetHard Group and working with founders Erik Skarp and Johan Svensson in growing the company for the future,” Holmberg said of his new role. “The gaming industry is still relatively young and there is plenty of potential for successful companies with the right drive and DNA.

“I know BetHard Group is one of them and expect BetHard to continue moving towards a market leader within our segments.”