A celebration of the most innovative and inspiring people in online gaming.


chief marketing officer
Crown Resorts

Christopher Coyne might just have the biggest remit of any CMO in the business. As well as having responsibility for the brand and advertising for the land-based casino, food and beverage business in Australia, he runs the online sports betting business CrownBet and the company’s social gaming venture DGN Games, the maker of Old Vegas Slots. After acquiring BetEasy in 2014, Coyne has taken responsibility for rebranding the business as CrownBet and relaunching it in 2015 under that guise. It’s not going badly either. Crown claims it is the fastest growing sportsbook in the country. Crown also acquired Betfair Australia in 2015. Coyne will be just as busy in 2016 and, no doubt, just as successful.

chief marketing officer

With marketing central to Ladbrokes CEO Jim Mullen’s strategy to build its customer base across all channels and markets, Kristof Fahy has taken on a key role in the business. With a target of almost doubling digital revenue in the next three years and with 2015 operating profit expected to be down £20m as a result of marketing investment, the pressure is certainly on. But Fahy has form and his spell at William Hill suggests he can pull it off. His tenure with Ladbrokes’ rival, as part of a strong management team, was something of a golden age for the operator. He will be hoping to do the same for Ladbrokes.

VP global commercial
Scientific Games

Bob Hays is key to the B2B side of SG Interactive’s business, where he leads new business development, marketing, commercial sales and B2B product strategy. He was responsible for the company’s selection as a supplier for the Delaware Lottery, the sole operator in the third US state to regulate iGaming. He is also credited for WMS’ selection as a qualified supplier for the licensed online gaming sites of two provincial lottery operators in Canada, BCLC’s PlayNow. com and Loto-Quebec’s Espacejeux.com. Hays will play a crucial role as SG expands its content to further operators this year.

chief commercial officer
Evolution Gaming

Sebastian Johannisson was the only person nominated for the Hot 50 that every single judge knew and agreed should be in it. He is the deal doer extraordinaire. Johannisson’s influence on Evolution’s rise and rise has been rewarded with a promotion to take co-founder Fredrik Osterberg’s role as chief commercial officer. The latter becomes chief strategy officer. Johannisson has big boots to fill but it is not just Osterberg that has faith in him. It seems the whole industry does.

marketing director for Full Tilt

For a company as ahead of the competition as Amaya is right now, there is a lot of pressure on its executives to deliver with new products. In Mark Ody’s case it is not so much about delivering a new product as reviving an old one. Full Tilt has not set the world alight since relaunching as part of Rational Group. Ody joins a growing band of ex-Betfair people at Amaya. He was a star there and you can see him repeating the trick with FTP.

chief creative officer

Virtual sports has been threatening to explode into prominence for years and no company is better-positioned to take advantage than Inspired. As the man in charge of this division, much of this is down to Steve Rogers. Possibly one of the most experienced virtual sports specialists in what remains a niche market, he has been instrumental in ensuring his employer remains unchallenged as the dominant force in the vertical. New products such as darts and boxing with Mike Tyson are set to be released this year, meaning that suppliers looking to emulate Inspired will have to invest heavily to catch up.

The Gaming Intelligence Hot 50 of 2016

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