Zimpler, the Swedish mobile payment solutions provider for the iGaming industry, has appointed NYX Gaming Group’s Svante Sahlström as its new chief commercial officer.

In his new role, Sahlström will be instrumental in Zimpler’s plans to expand into new markets.

He joins from gaming supplier NYX, where he was commercial manager and responsible for new European markets. He had been with the company since 2010, having previously worked at NetEnt.

“The interest and need to improve the mobile payment experience within the gaming industry has never been larger than it is today,” said Kristofer Ekman Sinclair, CEO and co-founder of Zimpler. “Svante will take us to the next level, developing our relationship and collaboration with operators and partners.”

Following his appointment, Sahlström said: “Zimpler is in the forefront driving the development of mobile payments within the iGaming industry.

“I look forward to be a part of the team and work together with operators to jointly improve the mobile gaming experience.”

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