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GVC Holdings has strengthened its executive team with the appointment of former Playtech vice president of product and strategy Liron Snir to the newly-created role of chief product officer.

Snir has built up a reputation as “one of the foremost product and technology experts in the online gaming industry,” with more than sixteen years’ experience in the sector, GVC said. He served with Playtech between 2009 and 2016, holding the product and strategy role since 2014. Snir also featured in this year's Gaming Intelligence Hot 50.

In addition to his roles at Playtech, Snir also has industry experience from 888, where he served as team leader for its business intelligence unit, leading its platform and database development.

In his new role at GVC, Snir will be responsible for overseeing product management and user experience. His position was created following the company’s acquisition of digital entertainment on February 1st, and he becomes the third high-profile hire by the operator in recent months.

“The company is delighted to welcome Liron, one of the leading professionals in the industry,” GVC chief executive Kenny Alexander said. “Liron's considerable expertise in online gaming, product development, product integration and platform assimilation will be an invaluable asset in ensuring growth follows the successful integration of GVC's and's products, brands and operations.”

GVC has recently hired Peel Hunt analyst Nick Batram as head of investor relations and corporate strategy, and former Playtech COO Shay Segev as chief operating officer, both newly-created roles, with the company noting that its latest hire illustrates its ability “to attract the best talent in the industry.”

“This appointment reflects our commitment to delivering best of breed products and services to our growing client base,” Alexander added. “It is testament to the merits of the GVC and merger that the enlarged company can attract and retain such talent and we continue to seek further key appointments.”

Shares in GVC Holdings plc (Co.Data) (LSE:GVC) were trading up 0.70 per cent at 505.00 pence per share in London early Tuesday.