French gaming operator Pari-Mutuel Urbain (PMU) has appointed Florence de Noray as its new chief financial officer to replace Benoît Cossé, who is to leave the company after 28 years.

As CFO, de Noray will take on responsibility for driving the company’s financial strategy and managing the associated functions such as management control, purchasing, accounting and cash flow.

She joins from beauty retailer Eugene Perma, where she spent just over eighteen months as executive director of finance and group strategy, joining from fashion retailer BrandAlley in November 2014.

As well as serving as BrandAlley’s CFO, de Noray spent almost twelve years working for mass media giant Vivendi in a variety of roles, almost solely focused on online services, including three years working on an entrepreneurial project in San Francisco.

She began her career with French telecommunications giant Bouygues, joining as a business planning analyst and working up to the position of head of business planning in five years.

De Noray joins as a replacement for current CFO and corporate controller Benoît Cossé, who is to leave PMU in the coming weeks, bringing to an end his 28-year career with the operator.

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