Merkur Gaming, a subsidiary of German gaming giant Gauselmann Group, has appointed Ronnie Ferreira as general manager of its Mexico-based subsidiary, effective immediately.

Brazil-born Ferreira is an experienced gaming professional, having worked in executive roles for both operators and suppliers over the past 15 years.

He has worked for Eastern European operator Ritzio Group and Class II gaming machine manufacturer Cadillac Jack, with experience of the Brazilian, US, Uruguayan, Argentinan, Paraguayan, Bolivian and Mexican markets.

Ferreira is a member of the Brazilian Association of Gaming and is a leading advocate of effective gaming regulation in the Americas, highlighting in the past its benefits for tourism, job creation and the development of gaming within the wider entertainment industry.

“I am both pleased and honoured to be joining Merkur Gaming Mexico and to be given the responsibility for leading and inspiring what I already know to be an exceptional team,” he said of his new role.

“Merkur Gaming is known throughout the gaming industry, in Mexico and worldwide, as the team that delivers,” he continued. “My challenge is to build even further on that fine reputation as Mexico itself, with new and more effective gaming legislation being prepared, moves on to become even more of a leading light in the Latin American gaming sector.”

Merkur Gaming Americas chief executive Charles Hiten said that as a tier-one company the Mexican business “deserves no less than a top class industry professional with an outstanding track record of success.

“In appointing Ronnie Ferreira we have now brought on board exactly the right person," he said. “Merkur Gaming Mexico is an extremely important part of our overall development and expansion in Latin America.

“We are now delighted to attract Ronnie Ferreira to head up our team in Mexico City and to direct them to the new success that lie ahead.”