Las Vegas-based sportsbook supplier Metric Gaming has brought in three new executives as it looks to evolve its business into a full sportsbook solutions provider.
Following its deal with Gamesys to provide a full fixed-odds sportsbook product, Metric is looking to offer similar solutions to other prospective clients.
It has brought in Jim Supple as chief operating officer, Steve Paterson as chief financial officer, and Sam Foulkes as trading director as it looks to develop its new solution.
The trio will work out of Metric's newly-established London office, and have all previously worked for William Hill.
Supple held a number of roles in the operator's retail division between 2000 and 2011, before joining Betfair as interim trading director later that year. He also conducted a review of Betfair's operational structure and fixed odds sportsbook delivery, and worked as COO for now-defunct Win Cash Live operator Lean Forward Ltd.
"I was drawn to Metric for its unique technology and talented personnel, and very much look forward to working with new additions Steven and Sam, whose experience will be key to the company's future success," he said of his new role.
He is joined by Paterson, who has left his role as finance director of William Hill's retail division to become Metric's first permanent CFO. Paterson left William Hill in June this year, since then working with industry consultancy Regulus Partners. He has also worked for UK satellite broadcaster Sky and telecommunications provider Openreach.
Foulkes, meanwhile, joins from Coral as trading director, having served as head of trading for his previous employer for four years. He is also a William Hill veteran, spending six years as head of in-play football.
Metric founder Martin de Knijff described the three appointments as "a watershed moment" for the company, as it looks to expand its product range beyond its core real-time in-play solution.
"We believe the experience, expertise and operational excellence that Jim, Steve and Sam bring will help take Metric to the next level," he said.