Austrian gaming giant Novomatic has appointed Bernhard Krumpel as its new head of group communications, replacing Hannes Reichmann who has moved to a new role within the business.

Krumpel joins the company from Austrian regional bank HYPO NOE Group Bank AG, where he also headed up group communications.

He will take charge of coordinating public relations for Novomatic and shaping the group's corporate image, working closely with its subsidiary businesses. Krumpel will report to the company’s general secretary Stefan Krenn.

He replaces Dr Hannes Reichmann in the role, who now takes up a new position as head of group operations marketing, responsible for the strategic brand alignment of Novomatic's varioius subsidiaries in fifty countries around the world.