The National Basketball Association (NBA) has signed its first official gaming partnership in Latin America with Supermatch, the sports betting brand of Uruguay’s national lottery La Banca.
The agreement sees Supermatch become the first official gaming partner of the NBA in Uruguay and the league’s first in Latin America.
The partnership will be promoted in more than 6,000 retail locations in Uruguay, as well as through Supermatch.com.uy and the NBA’s online platforms, including NBA.com, the NBA App and NBA [...]