PokerStars operator Amaya has appointed William Hill veteran Robin Chhabra as chief corporate development officer.

In the newly-created role Chhabra will report directly to Amaya chief executive Rafi Ashkenazi, tasked with driving current and new strategic growth opportunities.

He will begin his new role in September following a brief period of gardening leave from William Hill.

"Robin Chhabra's deep industry experience and vast professional network will help us pursue our ongoing strategic priorities, as well as drive growth through potential strategic and other opportunities," Ashkenazi said. "Robin is one of the most respected executives in the industry and we are excited to add him to our team where he will complement our existing executive management talent."

Chhabra leaves William Hill after just under seven years, having served as group director of strategy and corporate development since May 2010, and previously worked for Inspired Gaming Group between 2006 and 2009.

Before entering the iGaming industry he worked in senior roles for major financial, consultancy and auditing firms, including Evolution Securities, Investec, Dresdner Kleinwort Wasserstein Securities and PriceWaterHouseCoopers.

"Amaya is already a leader in online gaming and I am eager to contribute to the company's future growth," Chhabra commented. "I have tremendous respect and a strong relationship with the management team and look forward to working with them."

He joins an executive team that has been expanded in recent months with a number of new hires for key positions. These include former Mr Green executive Bo Wänghammar as managing director of PokerStars Casino, and former mybet CEO Zeno Ossko as managing director of PokerStars' sportsbook brand BetStars.

PokerStars group strategy and business development officer Guy Templer has also been promoted to serve as COO of all Amaya brands.

Shares in Amaya Inc (Co.Data) (TSX:AYA) will open for trading at CAD$24.48 per share in Toronto Thursday.