Austrian gaming giant Novomatic Group has reorganised its sales team as it looks to build Ainsworth's customer base in Europe.

Following its acquisition of a majority stake in the Australian supplier, Novomatic has handed responsibility for Ainsworth's sales management to vice president of global sales Lawrence Levy.

Novomatic said the management change is part of its commitment to strengthen Ainsworths's sales force, product offering and customer support capabilities.

This will see the company launch the Ainsworth brand in Europe, with Novomatic's head of sales in Central and Eastern European, Sonya Nikolova, taking charge of the roll-out.

"Customer satisfaction and building long-term relationships within the gaming industry has been an immense motivation of mine for many years," Nikolova said of her new role. "I am enthusiastic about my new role with Novomatic – I consider it a big responsibility and honour – and one that will complement the quality of services and diversity of products that are delivered to our customers and partners.

"I am committed to enforcing my deep industry expertise and knowledge to the development and popularization of the Ainsworth brand in Europe, as well as to collaborate intensively with my colleagues to improve customer support and product competitiveness."

As a result of Nikolova's move to the Ainsworth brand, Roman Czubak will take over her duties as head of sales for the CEE region.

Czubak has worked for Novomatic for more than a decade in research and development, project management and sales. He most recently served as a systems analyst for the supplier's Austrian Gaming Industries subsidiary.

"For me, this appointment means returning to a sales function with the great responsibility of further building and strengthening the Novomatic brand in this core market," Czubak commented.

Both Nikolova and Czubak will report directly to Levy in their new roles.

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