Sports betting provider SBTech has strengthened its senior management team with the appointment of Jake Pollard as communications and content director.

Pollard brings with him more than ten years’ experience as a journalist for the iGaming industry, and will be responsible for all press and public relations for SBTech, as well as management of the supplier’s media exposure.

He will also develop and implement SBTech’s content strategy with both trade press and industry stakeholders, while also identifying opportunities where the company can contribute "valuable content and discussion" through appropriate channels.

“I’m delighted to welcome Jake into the SBTech team, where his long-standing industry experience as one of the leading gaming journalists will help us develop our corporate communication and content strategy,” said Richard Carter, chief executive of SBTech. “We very much look forward to working with him to keep building our company profile.” 

Pollard commented following his appointment: “I am very happy to be joining the fastest growing betting and gaming solutions provider in the sector and look forward to contributing to this progress through regular contact with journalists, event organisers and stakeholders.

“I also very much look forward to providing strong and informative content to media partners that will encourage debate and knowledge throughout the sector.”