iGaming software provider EveryMatrix has appointed Johan Westberg as head of sales in Asia.

As part of his role, Westberg will be responsible of driving new business opportunities in the area, as well as developing and strengthening the supplier's existing relationships with clients and partners.

He has been based in the Philippines for the past few years, working for iGaming companies CasinoPop and Top Trend Gaming, as well as payments provider CC247.

"We are excited to welcome Johan into the EveryMatrix family," said EveryMatrix CEO Ebbe Groes. "Our company is always interested in reaching new markets to assist our clients' growth and Asia represents a major point of interest."

Groes explained that the attraction continued to grow for the Asian region, and large platform builders and established operators were looking to participate and understand the passion for gambling displayed in the region.

"For this reason, EveryMatrix preserved a team in Philippines and opened development centers in China and Vietnam while establishing hosting facilities in Asia to operate in parallel with our European data centers and ensure the best user experience for local players," he said.

Westberg commented: "I am thrilled to take on this role and I look forward to introducing our best in-class products to the Asian market. I believe our Asian presence and strong local focus will spawn a new era for EveryMatrix in the coming years and I am eager to face the challenges and further help our clients and partners achieve their business goals."