Asia-facing content aggregation platform provider Flow Gaming has named former Betsoft sales manager Joya Dixon as its new business development manager.
Dixon will be responsible for expanding the supplier's footprint across Asia, with a key focus on driving the adoption of games from NetEnt.
Flow Gaming is currently NetEnt's only authorised distributor in the region.
Dixon joins Flow Gaming from casino games developer Betsoft, where she served as sales and account manager for three years.
“Joya joins at a hugely exciting time for the business as we expand our reach throughout Asia, and introduce NetEnt content to operators across the continent,” said Flow Gaming commercial director Nick Hill.
“Joya has a deep knowledge of the online casino industry and the Asian market. She is also fluent in Mandarin, so can clear the language barrier that can sometimes slow down the process of signing partners and tailoring our products and services to meet their needs.”
Commenting on her new role, Dixon said: “I am thrilled to join Flow Gaming and help expand their presence across Asia. I am particularly excited about introducing NetEnt games along with the rest of Flow Gaming’s content portfolio to the market, too.”