Austrian gaming giant Novomatic has brought in former Ainsworth Game Technology executive Robert Dijkstra to support the company's expansion in Asia.

Dijkstra will lead business development and sales for the region, developing a relationship between the companies following Novomatic's acquisition of a majority shareholding in the Sydney-listed supplier.

He brings with him more than two decades of experience in the gaming industry. Before assisting Novomatic on the purchase of its 52 per cent stake in Ainsworth, he served as managing director of Ainsworth Europe for more than four years.

He has also worked for Octavian International and Boss Media, and most recently was managing director of UK-based iGaming content provider The Game Vault.

In his new role Dijkstra will support Novomatic vice president of global sales Lawrence Levy in driving sales of the supplier's products throughout the Asian Pacific region, as well as assisting Ainsworth as it introduces its new shareholder's products Australia and New Zealand. He will report directly to Novomatic chief executive Harald Neumann.

"I am looking forward to the opportunity to work with both Novomatic and Ainsworth as we continue developing synergies between the companies," said Dijkstra. "I also look forward to working closely with the Novomatic sales team to expand the products into the Asia Pacific region."

Based in the Sydney area, Dijkstra will seek new business opportunities for Novomatic throughout the region, which the company has identified as a "major area of growth".

 

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