London-listed iGaming operator Stride Gaming has appointed Dan Gabay as its new director of retention, with Anandha Cabirdassou assuming the role of head of business intelligence and analytics.

Gabay brings 15 years of experience in customer retention and marketing to the role, having worked in a number of industries including fast-moving consumer goods, retail, travel and finance.

His new role will see him tasked with driving retention and optimising the brand experience through engaging content and dynamic communications.

Cabirdassou joins the award-winning operator after a 15 year career across start-up businesses and large multinationals, where he managed analytics and data science functions. He will use this expertise in data management and analytics methodology to help drive strategic business decisions and contribute to the operator's growth plans.

Gabay and Cabirdassou are the latest additions to the company, which has expanded its team from 330 to more than 370 staff in the past year. It also plans to make 30 additional hires this year to strengthen its technology and business intelligence capabilities.

“From its inception, Stride Gaming has been a tech-focused and data-driven business,” said Eitan Boyd, chief executive of Stride Gaming. “Our greatest assets are our talented team and first-class proprietary platform.

“The arrival of Dan and Anandha will certainly bolster both, and help us direct our data towards strategic decision-making and an improved customer experience.”

Alongside the new appointments, Stride Gaming also announced a partnership with King's College London, which will see it sponsor a data analytics internship programme for the university's students.

Interns will work alongside the technology team behind Stride’s proprietary and licensed software, with a number of full-time roles available following completion of the programme.

“I'm looking forward to working with the gifted students of King’s College, London, to develop innovate and industry-leading solutions to drive improvement at Stride Gaming,” Boyd added.

Shares in Stride Gaming plc. (LSE:STR) were trading at 218.00 pence per share in London early Friday morning.