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New York-listed Scientific Games has appointed Ashley Sandyford-Sykes as senior vice president of its newly-created SG Digital division.

Sandyford-Sykes will serve as SVP within the content team with full responsibility for SG Digital's nine game studios and will be based in Chiswick, London. He assumes the new role on May 1st, reporting to chief operating officer Jason Walbridge.

He previously served as head of Microgaming's Quickfire and has lectured on slot product development and content strategy.

The newly created SG Digital division includes the leading B2B sportsbook platform OpenBet, player account platform Open Platform System (OPS), content aggregation networks Open Gaming System (OGS) and former SG Interactive's Game Server, as well as nine independent game studios and the SG Universe Platform.

"We've formed an extremely powerful team of technology and product leaders who are moving quickly with a dual focus," said Matt Davey, group chief executive of SG Digital.

"Firstly, maturing our EU-centric development and product capabilities to better support our larger UK and EU customer base, and secondly, establishing new capabilities in North America to meet the growing demand for our gaming products and be prepared for sportsbook expansion, should the U.S. become a newly regulated market."

The company has also announced that current Scientific Games legal director for the UK, Sue Dawson, will take on the additional role of deputy general counsel at SG Digital, while Ryan Ripley will take on the role of interim chief financial officer.

"As SG Digital, as an executive team, as individuals, our goal is to deliver on our customer-driven, product-led strategy with clear focus at speed," Davey added. "As SG Digital and across the entire Scientific Games Corporation, we are on our way."

Shares in Scientific Games Corp. (NSQ:SGMS) closed in New York Tuesday up 1.74 per cent at $40.95 per share.