Seattle-based social casino developer FlowPlay has promoted Craig Robinson to chief revenue officer, while Scott Pultz has taken on the role of chief architect.

Robinson previously served as vice president of mobile games, while Pultz has been a senior architect for the company for the past ten years. In their newly-created roles the pair are expected to help drive FlowPlay's future growth.

"Both Craig and Scott have been invaluable members of the leadership team as the company has grown steadily over the past ten years, especially in their individual and collective contributions to our most recent corporate initiative to overhaul our entire platform," said FlowPlay chief executive Derrick Morton.

"Their dedication to the company and innate understanding of how to build strong communities through games has been paramount to the overarching success of FlowPlay in recent years, and both will continue to play important roles in achieving future product success."

In his new role as chief revenue officer, Robinson will be tasked with overseeing the creation and optimisation of revenue streams across marketing, engineering and customer service.

He will be responsible for leveraging machine learning and artificial intelligence along with the company's database of gameplay data to understand and predict player behaviour.

Robinson has served as vice president of mobile games since November 2011, following a three-year stint as CEO of casual games developer Absolute Hero, and also worked spent a decade at online streaming software developer RealNetworks.

"FlowPlay has a tremendous opportunity right now," he said following his promotion. "We have profitable games with loyal user bases, but we have barely scratched the surface in terms of optimising the ability to retain and monetise players.

"In this new role, I have the opportunity to partner with the leadership team to drive the transformation of our products, tools, and processes to not only improve monetisation of current and future products, but also make the in-game experiences of our players more personalised and engaging."

As chief architect Pultz will lead a team of engineers and designers managing the front-end technology stack for both FlowPlay's platform and current suite of games. He has been tasked with evolving its programming standards and style, designing new features and establishing best practices, as well as maintaining the platform's core codebase.

"Code design and implementation is invaluable to how the magic is captured and brought to life for any successful game – it powers everything from the player interface to the unique features that bring players back," Pultz said. "While we have several milestones to achieve in the near-term to create a seamless front-end experience, ultimately this role will allow me to focus on the long-term goal of expanding and strengthening our platform to enable the success of our future games."