Stockholm-listed online gaming operator Mr Green Ltd has appointed former Betsson head of marketing and Hero Gaming CEO Magnus Alebo as managing director of the Mr Green brand.
He will work alongside former Evoke Gaming CEO Fredrik Staël von Holstein, who has been appointed MD of the Evoke brands following its acquisition by Mr Green at the end of last year.
"We are entering a new era with two main international brands - Mr Green and Redbet,” said Jesper Kärrbrink, CEO Mr Green Ltd. “Mr Green is already a leading casino brand and Redbet is a growing sports brand with strong potential. The new organisation is also aligned for further growth, both organically and through acquisitions.”
Alebo joins Mr Green from Hero Gaming where he has served as CEO for the past three years, developing brands such as Casinoheroes.com and Betser.com. He also previously served as head of marketing for Betsson between October 2011 and February 2015.
“I am excited and proud to take on this position,” said Alebo. “Mr Green is one of the most renowned and appreciated brands in the industry. I look forward to working with the amazing team at Mr Green with the aim to continue developing Mr Greens as one of the strongest gaming brands in the iGaming industry.”
Kärrbrink added: "Magnus’ solid experience from the iGaming industry makes him perfectly suited to continue building Mr Green’s strong position as one of the leading iGaming brands. Magnus will also have a focus on continuing to improve our marketing efficiency.”
Shares in Mr Green & Co AB (STO:MRG) were trading down 1.57 per cent at SEK44.00 per share in Stockholm Tuesday morning.