Stockholm-listed online gaming operator Kindred Group has joined the All-in Diversity Project as part of the company’s commitment to promote diversity and equality within the gambling industry.

The project is an industry driven initiative to benchmark diversity, equality and inclusion for the betting and gaming sector.

Kindred, which operates a business with employees representing more than 50 nationalities, said that diversity and equality remain a priority area to continue to develop the business for the future.

The operator recently launched the Queen Rules project on International Women’s Day last month to challenge unconscious gender bias through a new way of playing cards where Queens outrank Kings. On the same day Kindred took part at the Women in Tech conference in Stockholm to inspire young women to seek a career in tech and gambling.

“We are very excited and proud to be part of the All-in Diversity project, who’s vision and mission fully reflect our own agenda and priorities in this important area,” said Kindred Group CEO Henrik Tjärnström. “Diversity and gender equality have always been a natural part of Kindred’s culture and we know that it differentiates the top performers from the average ones regardless of the industry.

“We look forward to taking part in raising the awareness on this topic across the gambling industry and beyond.”

Kelly Kehn, co-founder of the All-in Diversity Project, commented: “We are proud to welcome Kindred Group to the founding membership of All-in Diversity Project. “Kindred brings both a breadth of industry knowledge and expertise to the table with their brands, products and policy as well as a real passion for people.

“There is no limit to what we can achieve with this calibre of operator on board.”

Shares in Kindred Group plc (STO:KIND) were trading down 1.01 per cent at SEK113.00 per share in London Tuesday morning.