New York-listed Inspired Entertainment has appointed former Aristocrat Technology Americas managing director Brooks Pierce as senior vice president of its business in North America.

Pierce is an industry veteran with more than 25 years' experience, having worked at companies such as Scientific Games, where he served as president of its US gaming business, and chief revenue officer of WMS Gaming Group. During this time he was responsible for the commercial integration of the WMS business with Scientific Games. 

Most recently he worked as managing director of the Americas for Aristocrat Technologies, departing in February 2017, and has since held a number of board positions. 

"I have known Brooks professionally for over 25 years and have worked with him closely for much of that period," Inspired executive chairman Lorne Weil said of Pierce's appointment. "He brings a wealth of knowledge and experience that will be invaluable to Inspired as we seek to build upon our successes in the North American market."

Inspired chief executive Luke Alvarez added: "I'm delighted to welcome Brooks to the Inspired executive team.

"Inspired's virtual sports are already licensed and live in New Jersey and Nevada and will be going live with the Michigan Lottery soon," Alvarez explained. "We look forward to announcing new US deals and to the launch of 1st Down Football later in the year.

"Brooks will play a key role in making Inspired a leader in the next generation of North American gaming and lottery products, and we welcome him to Inspired."

Shares in Inspired Entertainment Inc (NSQ:INSE) closed unchanged in New York Monday at $5.45 per share.

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