Las Vegas-based bingo and keno games developer Gaming Arts has appointed experienced industry executive Jean Venneman as chief commercial officer.

In her new role, where she will report into Gaming Arts president Mike Dreitzer, Venneman will lead sales, marketing and product management for the supplier.

"We are excited to have a highly regarded executive of Jean's calibre join our team," Dreitzer said of Venneman's appointment. "We feel confident that she will help drive our growth as we expand our portfolio from industry-leading bingo and keno products to now include innovative and highly differentiated electronic gaming machines for tribal and commercial gaming floors.

"Jean brings more than 25 years of gaming industry experience leading key initiatives including product management, game development, and brand licensing – her experience, relationships, and business savvy will be a great asset to Gaming Arts."

She joins Gaming Arts from New Jersey-based High 5 Games, where she served as senior vice president of business development, working across the land-based, online and social gaming markets.

Previously she spent five years at Bally Technologies, then Scientific Games following its acquisition of Bally. During this period, she oversaw product management and brand licensing, and was promoted to the role of vice president of brand licensing for Scientific Games' gaming and interactive divisions.

She had joined Bally following 17 years service at International Game Technology (IGT), in which she held a number of roles in sales, product development, product management and brand licensing.

"I am honoured and thrilled to join Gaming Arts at such an exciting time, as the company continues to build momentum in the areas of bingo, keno and now truly innovative electronic gaming machines," Venneman said of her new employer. "I look forward to working with the team to expand our success and presence in more and more markets."

Gaming Arts chief executive David Colvin added: "With Jean Venneman working alongside Mike Dreitzer and the rest of the Gaming Arts team, the company continues to build a world-class organization exceptionally well positioned for future growth in the gaming industry."