Stockholm-listed sports betting solutions provider Kambi Group has appointed Mattias Eriksson as its new chief product officer.

The former Svenska Spel director of business development and innovation has been hired to oversee product strategy and development. In the role he will report to Kambi deputy chief executive and chief business development officer Erik Logdberg, based in the supplier's Stockholm office.

He spent just under 10 years with Svenska Spel, working in sales and business development roles, before leaving in 2014 and serving as an advisor and consultant to a range of different ecommerce businesses. This saw him begin working with Kambi on design and user experience in November 2017.

A key part of his new role will be developing a sportsbook solution that will help Kambi become a market leader in the regulated US market.

"Kambi already has a fantastic product – the best sportsbook on the market – but, even more importantly, it has the capabilities required to meet the challenges of a rapidly changing sports betting industry," Eriksson said.

"As a lifelong follower of US sports, I'm particularly excited at the prospect of bringing Kambi's knowhow to American sports fans, and I'm confident we will have a product in place they will love as much as our customers around the rest of the world already do."

Logdberg said of the new hire: "I'm delighted to welcome Mattias as our new chief product officer. Mattias' knowledge and expertise in creating and commercialising future-ready products will be invaluable as we continue to build our product organisation.

"Our transformation into the future hinges on our ability to create products that help our operators outperform the market, and Mattias is the perfect fit to enable our ambition.

"Together with a group of some truly talented people, we are confident Mattias will elevate the Kambi Sportsbook to the next level and in doing so extend our lead over the competition," Logdberg added.

Shares in Kambi Group plc (STO:KAMBI) were trading down 1.33 per cent at SEK103.60 per share in Stockholm Friday morning.