Scientific Games’ SG Digital division has appointed former Playtech executive Steve Schrier as its new chief commercial officer.

In his new role leading the global commercial team, Schrier will establish customer partnerships and be responsible for all account management and business development across SG Digital.

"Steve's appointment marks the elevation of our customer engagement strategy, as we pursue partnerships with our customers to cement SG Digital's position as a global digital gaming powerhouse,” said SG Digital CEO Matt Davey. “Across the division, we continue to strengthen our ability to execute at speed and capture the increasing global demand for our products and technology in Europe, USA, Canada and the Asia-Pacific region.

“Our customers are the heart of our business and we continue to place significant value and effort on their end-to-end experience with us. I'd like to welcome Steve to SG Digital and look forward to working alongside him.”

Prior to joining SG Digital, Schrier spent over two decades in senior commercial roles spanning technology, product and gaming, most recently serving as vice president of sales at Playtech and prior to that, headed up the commercial team at Ash Gaming.

Schrier will start in July, based in SG Digital's London office reporting to chief operating officer Jason Walbridge.

"SG Digital is home to the world's leading gaming, sportsbook and iLottery products,” said Schrier. “We have one of the most diverse portfolios of in-house and third-party content in the industry. We have an ambitious executive team, a highly-skilled workforce across seventeen countries, the broadest portfolio in the industry and the leading sports betting platform in the world.

“I'm hugely excited to be bringing my commercial and customer engagement experience to the division. The industry continues to go through a rapid period of transformation and SG Digital is advancing on all fronts under Scientific Games' leadership. Across the commercial team, we will be devoting substantial energy and resources to leading the industry with a relentless focus on partnering with world-class customers and delivering industry-leading customer engagement."

Shares in Scientific Games Corporation (NSQ:SGMS) closed down 0.91 per cent at $59.70 per share in New York Thursday. In the past year the shares are up 167.11 per cent.