William Hill US has appointed Madison Square Garden Company’s Sharon Otterman to lead the operator’s traditional and digital marketing initiatives as sports betting continues to be legalised across the United States.

In her new role as chief marketing officer (CMO), Otterman brings with her more than 20 years of experience in developing brands, most recently serving as executive vice president and CMO of Madison Square Garden Company, which owns several well-known venues including New York’s Madison Square Garden, as well as venues in California and Boston.

Before taking on that role in April 2015, she was senior vice president and CMO at NBC Universal, where she developed brand and marketing strategies for all MSNBC and NBC News shows, including the Today Show, Meet the Press, and Nightly News. Prior to that she also worked for ESPN and Modem Media.

"We are thrilled to welcome Sharon to our rapidly-expanding team at William Hill, particularly during such an exciting time in our growth process," said William Hill US chief executive Joe Asher. "Sharon is a proven leader and we are thrilled that we could pull her away from one of the most high-profile jobs in sports marketing to join William Hill."

Following her appointment, Otterman commented: "The popularity of sports betting has never been higher. I am thrilled to join William Hill, the international leader in this industry, to help serve an expanding, engaged customer base."

A subsidiary of the London-listed betting and gaming operator, William Hill US currently operates 107 sports books in Nevada and has recently opened two sports books in New Jersey - at Monmouth Park Racetrack in Long Branch and Ocean Resort Casino in Atlantic City – following the landmark Supreme Court ruling that legalized sports betting in May.

Shares in William Hill plc (LSE:WMH) were trading down 1.35 per cent at 203.00 pence per share in London Monday afternoon.

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