888 senior vice president and head of commercial development Yaniv Sherman explains why he is moving to New Jersey.

Yaniv Sherman is moving to 888’s New Jersey office permanently. It is the first time that the Israeli company has had such a senior member of staff based in the US. Sherman is an integral member of the executive team that has been so important to this company since taking charge in 2011. However, it is not the first time Sherman has spent a significant amount of time Stateside.

Back in 2013, when New Jersey legalised iGaming and Nevada regulated online poker, Sherman was there negotiating the deals that saw 888 team up with Caesars in New Jersey and Nevada. He was also involved in the establishment of the All American Poker Network, a joint venture with Avenue Capital Group, which provided the financial foundation for 888’s B2C operations in America.

“This is like 2013 all over again,” says Sherman of the rush to market. “Only this time the stakes are much higher.”

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