Adam Greenblatt has been named chief executive of MGM GVC Interactive, the US joint venture between MGM Resorts International and GVC Holdings.

Effective upon receipt of all applicable licensing and regulatory approvals, Greenblatt will take up the new position having played a significant role in the creation of MGM GVC Interactive through his previous role as director of corporate development and strategy for GVC.

Prior to its acquisition by GVC, he served in a similar role at Ladbrokes from 2010, and led a number of defining transactions for the group. This included the strategic partnership with Playtech, the acquisitions which created Ladbrokes Australia, and the successful merger between Gala Coral and Ladbrokes in November 2016.

Greenblatt has also been president of GVC's US sports betting software business Stadium Technology since 2012, and sits on the board of GVC's Sportium joint venture in Spain.

"We are pleased to appoint Adam as CEO of the joint venture, who will bring his in-depth knowledge and expertise in on-line gaming and sports betting from both sides of the Atlantic,” said GVC CEO Kenneth Alexander and MGM Resorts chairman and CEO Jim Murren in a joint statement.

“His determination, experience and vision are exactly what we need to establish a prime position in the rapidly evolving U.S. gaming market."

Following his appointment, Greenblatt commented: "I am delighted to have been chosen to lead MGM GVC Interactive at this historic time for the US sports betting and gaming sector.

“With the combined brands, technology and market access of our two parent companies, I am determined to make it the most dynamic and successful player in the industry."

Shares in GVC Holdings plc (LSE:GVC) were trading down 6.99 per cent at 872.00 pence per share in London Tuesday, while shares in MGM Resorts International (NSQ:MGM) were trading down 5.10 per cent at $24.77 in early trading in New York.