New York-listed casino operator Caesars Entertainment Corporation has appointed Juliana Chugg to its board of directors.

Chugg currently serves as a board member for VF Corporation, an American worldwide apparel and footwear company headquartered in North Carolina.

She previously served as chief brand officer for toy manufacturing company Mattel Incorporated from 2015 until 2018, leading iconic brand franchises in all sales channels, as well as holding responsibilities for licensing, global content management, and margin improvement.

Prior to that, Chugg worked for General Mills from 1996 until 2014, holding a series of increasingly senior positions including senior vice president and president of Meals Division from 2010 to 2014.

"Juliana has extensive senior executive experience and has successfully managed all aspects of multi-billion-dollar businesses, including operations, strategy, product innovation, marketing, e-commerce, branding and licensing," said Caesars Entertainment chairman Jim Hunt.

"Juliana's global general management and brand stewardship perspectives bring a welcome addition to the Caesars boardroom as the company implements strategies focused on creating long-term shareholder value."

Subject to required regulatory approvals, Chugg’s appointment will see Caesars’ board expanded to 12 members.

"Caesars Entertainment is focused on realizing the full potential of its iconic brands,” said Caesars Entertainment president and CEO Mark Frissora. “We have a rich variety of branding and licensing possibilities, as well as the opportunity to further evolve omni-channel marketing of our core products, services and industry-leading loyalty program, Total Rewards. Juliana brings the Caesars board important experience in these areas."

Following her appointment, Chugg commented: “I'm pleased to join the Caesars board to support the further development and implementation of the company's exciting growth strategies.

"I look forward to partnering with the board and management team to help Caesars achieve its rightful business leadership position among the most recognized brands in the world, in part by generating sustainable value for shareholders."

Shares in Caesars Entertainment Corporation (NSQ:CZR) closed down marginally by 0.80 per cent at $7.42 per share in New York Thursday.


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