Hard Rock Hotel & Casino Atlantic City has appointed Mario Maesano as the property’s new senior vice president of marketing.

Maesano will direct and oversee all marketing initiatives for the newly opened casino in New Jersey, joining from Maryland Live! Casino, where he served as senior vice president of marketing for the past seven years.

“As a New Jersey native with more than 27 years of experience in the hospitality and gaming industry, Mario Maesano is the perfect fit for the position of senior vice president of marketing for this property,” said Jeffrey Hook, executive vice president of development and marketing, Hard Rock International.

“He will play a key role in leading Hard Rock Hotel & Casino Atlantic City’s expansion efforts in the continued development of this integrated resort.”

Maesano joins the team alongside recently appointed Jeff Hook, who serves as executive vice president of development and marketing, as well as Mark Birtha, the new president of the upcoming development, Hard Rock Hotel & Casino Sacramento at Fire Mountain.

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