Playtech-owned Swedish slots studio Quickspin has promoted Erik Gullstrand to the role of chief product officer (CPO).

Based at the company’s head office in Stockholm, Gullstrand will be tasked with overseeing the formulation and execution of Quickspin’s product strategy in 2019 and beyond.

He has been with the supplier since 2012, serving in various roles including head of development, head of account management, as well as vice president of business development.

Among his responsibilities for the new role, Gullstrand will be tasked with continuing to diversify Quickspin’s portfolio even further, launch new innovative promotional tools, and continue the company’s expansion into new markets.

“We are delighted to announce the promotion of Erik to leading CPO at Quickspin,” said Quickspin CEO Daniel Lindberg. “He’s an invaluable asset and has been dedicated to building the company into what it has become today since our founding.

“We have very exciting plans for 2019 and are confident that Erik is the ideal person to execute that strategy.”

Commenting on his appointment, Gullstrand said: “I am excited by this new challenge. Having been at Quickspin since its founding days, I see this appointment as testament to all of the hard work myself and my fellow Quickspinners have put into building the company into the leading slots specialist it has now become.”