Stockholm-listed gaming operator Betsson Group has strengthened its product team with the appointment of Cíara Nic Liam as Product Director Gaming and Joakim Thor as Product Director Sports.

Liam previously served as head of gaming at William Hill with responsibility for all the Gibraltar based gaming products, and also served as a senior member of the management team.

Thor assumes the role of product director for sports, having previously served at Svenska Spel as director of product management with responsibility for the portfolio of sports products and services.

“Both Cíara and Joakim have vast gaming experience from different parts of the industry. With them joining Betsson, our Product Team is further strengthened and will stand even stronger for the future,” said acting chief product officer Peter Zäll.

“Cíara has a proven track record of delivering strong results for the products she manages and ensuring revenue growth. I look forward to having her on board.

“Joakim showed substantial increase in online market share for the sports segment under his responsibility. He also had a strong focus on improving the customer experience, which is always a focus for us at Betsson.

“I am happy to welcome Cíara and Joakim to Betsson Group. The competence that both Cíara and Joakim bring to the table will further enhance the customer experience of playing with Betsson,” Zäll added.

The company has also named Joey Hurtado as its new managing director for casino brands. He previously served as head of gaming & live at Betsson.

“Joey has done a great job as Head of Gaming & Live and with his vast experience in gaming I am confident that he will continue to deliver excellent results in his new position,” said Zäll. “This promotion is another example of the talent we have within our company and the possibilities there is to grow and develop professionally for those willing and able.”