Gibraltar-based online gaming operator BetVictor has appointed Matt Parkes as its new director of brand and creative.
Parkes brings 21 years of experience to the role, having developed brand propositions, marketing strategies and integrated campaigns for a number of leading brands, most recently as global head of publicity and global head of brand and creative at Betsson Group.
In his new role at BetVictor, Parkes will be tasked with providing strategic direction to further build on the operator’s brand across various channels, as well as overseeing brand positioning, communications, creative and media spend.
“Matt’s appointment comes at a significant moment in our brand’s growth,” said BetVictor CEO Andreas Meinrad. “These past few years have been among the most important for the business in terms of developing our brand proposition and assets, and we are looking forward to welcoming him to the team. His extensive marketing experience will be crucial for helping us to grow the brand even further.”
Parkes said of his new role: “I’m very much looking forward to getting started with BetVictor, a company that is at a really exciting stage of its brand journey.
“They have taken great strides in developing their proposition and are now ready to amplify it even more. I can’t wait to lead the next part of that process and contribute to the overall success of the company.”