Gauselmann Group has named Markus Ettlin as the new managing director and chairman of Merkur Sportwetten.

Ettlin joined Gauselmann last December, having spent the previous 18 years as a senior manager with Germany duty free provider Gebr. Heinemann.

He has spent his first few months familiarising himself with the different business segments within the company, and has now been confirmed as MD and chairman of Merkur Sportwetten, which consolidates all of Gauselmann’s sports betting activities.

This includes operations in Germany, Austria, Belgium, Denmark and Sweden, as well as the newly acquired Totolotek business in Poland.

Merkur Sportwetten currently operates a total of 2,200 points of sale under the Merkur sun brand, as well as a number of online brands including,, and

“The sports betting business segment is gaining increasing traction within the Gauselmann Group,” said Paul Gauselmann, founder and chairman of Gauselmann Group’s management board. “In Markus Ettlin we have gained a top manager with many years of experience in wholesale and retailing, who will help to significantly drive the business forward and optimise the customer experience at the point of sale, both bricks-and-mortar and online.

“An additional bonus is that he comes from a family business, which will of course aid smooth integration into our corporate culture.”

Following his appointment, Ettlin commented: “I am looking forward to my new assignment. Offering our customers a first-class brand experience across all platforms is my top priority. What’s more, forthcoming liberalisation of the market offers huge growth potential.”