Austrian gaming giant Novomatic has confirmed the appointment of Lawrence Levy as chief executive of its majority-owned Australian business Ainsworth Game Technology.

As previously reported, long-serving Novomatic executive Levy will take over from Ainsworth’s incumbent CEO Danny Gladstone on 1 July, subject to necessary regulatory approval.

“We are proud to announce that Lawrence has been named by the executive board of Ainsworth Game Technology as the new CEO,” said Novomatic chief executive Harald Neumann. “We are convinced that Lawrence will lead the company back to its path of success of the past.”

Novomatic acquired a 53 per cent stake in Ainsworth at the beginning of last year, with the company also serving as a strategic partner for the Australian supplier’s sales and technology.

“We will continue to have a great deal of contact with one another in the future and are looking forward to working together with Lawrence,” Neumann added.

Levy most recently served as Novomatic vice president of global sales, with that role now being split between Jens Einhaus, who will take over Novomatic sales duties for Europe and the Americas, and Sonya Nikolova, who will be responsible for the Africa and Asia regions.

Einhaus has been working in the gaming industry for 27 years, serving as sales director for Novomatic between 1999 to 2017, and as vice president of sales strategies since the beginning of 2018.

“As a gaming technology group that operates across the globe, Novomatic has an excellent reputation within the industry,” said Einhaus. “The job is going to be very interesting. In Europe as well as in the Americas, it will be all about expanding our market shares.”

Nikolova joined Novomatic in August 2016 as head of sales for emerging markets and the Central and Eastern Europe (CEE) region, having previous spent nearly 17 years with Bulgarian supplier Casino Technology.

“The industry dynamics in Asia and the emerging markets of Africa will definitely shape the future of the global gaming map,” said Nikolova. “These are giant opportunities for expansion and Novomatic is ready to explore them having an extensive portfolio of premier products and innovative solutions. In South Africa we are already the market leader in the gaming industry by a clear margin.”

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