New York-listed Scientific Games Corporation has called in former Aristocrat Leisure chief executive Jamie Odell to serve as special advisor to chairman Ronald Perelman and chief executive Barry Cottle.

Odell, who served as chief executive of Aristocrat between 2009 and 2017, will provide advice on gaming industry trends and market innovations to support current growth strategies across the company.

“I have known and watched Jamie's success for years and I am so glad he has agreed to join us in this new role,” said chairman Perelman. “The addition of Jamie will significantly enhance our ability to reach new players and markets as well as drive growth across the company."

“We are thrilled that Jamie will be advising our leadership and our team,” chief executive Cottle added. “We have long admired and respected his success and leadership in our industry and his advice and support will be invaluable as we continue to execute our growth strategies. Jamie is known the world over as an executive with a proven track record of success and a gaming expert who has driven market leading innovation and player engagement strategies for more than a decade.”

Commenting on his new role, Odell said: “It's an absolute honour to be asked by Ronald to provide advice, and since spending time with Barry I've come to recognise that we share common values and beliefs about how to build great businesses, which I'm looking forward to delivering with him.

“Scientific Games has an outstanding leadership team that is committed to driving our industry into the future and I will do everything I can to support their current strategies.”

Shares in Scientific Games Corporation (NSQ:SGMS) closed 2.6 per cent lower at $18.36 per share in New York Tuesday.