Dutch online gaming association Speel Verantwoord has named Peter-Paul de Goeij as its new managing director.

He replaces Rutger-Jan Hebben who has held the role since the association was founded in 2014, playing a key role in driving efforts to regulate online gambling in the Netherlands.

Following the recent adoption of the Dutch Remote Gaming Bill by both Houses of the Dutch Parliament, Hebben has now decided to leave the association and focus on his consultancy firm.

“The last few years were challenging, but I am pleased that all our efforts will lead to a transparent online gambling licensing system in the Netherlands,” Hebben said. “This is in the interest of both consumers and operators. Now that this milestone has been reached, I will focus on my own consultancy firm. I look back with satisfaction on what we have achieved.”

Hebben will leave the role at the end of June and will be succeeded by de Goeij, who recently served as managing director of Zeal Network’s Lottovate Netherlands subsidiary, which last year launched the Netherlands’ first new lottery in nearly thirty years.

“Now that the remote gambling bill has been passed, there will soon also be a transparent licensing system in our country,” said De Goeij. “The main challenge now will be to closely work together with everyone involved in the gambling industry, towards a sustainably regulated online gambling market in the Netherlands; a market on which consumer interests truly come first. I do very much look forward to this challenge.”

Speel Verantwoord chairman Eric Konings added: “We have taken a big step forward in the regulation of online gambling in the Netherlands, and the operators affiliated with Speel Verantwoord are grateful to Rutger-Jan for his efforts in this. We wish him every success in the future, and we are pleased to have found a good successor in Peter-Paul de Goeij.”

Speel Verantwoord is an initiative of bet365, Betsson, GVC, Dazzletag, Evolution Gaming, Kindred and Flutter Entertainment (previously Paddy Power Betfair).