iGaming software provider BetConstruct has brought in former Marathonbet CEO Viktor Hoffmann to lead all marketing efforts for the company’s B2C brand VBET.

Hoffmann has more than 10 years experience in the gaming industry, having worked for a number of Gibraltar-based companies including GTECH (now IGT), bwin (now GVC Holdings) and William Hill, as well as UK-based operator Panbet (now Panserve).

He served as chief executive of Marathonbet between April 2016 and September 2017, and mostly recently served as chief marketing officer for MoPlay-operator Addison Global.

“I am very excited to join VBET at a pivotal time for the business,” Hoffmann said. “We will revive and reintroduce this distinctive, reputable and trusted brand to the masses and bring innovative new experiences and outstanding value to customers globally.

“We have a great story to tell, fantastic strategic partnerships to announce and we will leverage the full backing of the entire BetConstruct portfolio. Having had a look under the hood, I am tremendously impressed by BetConstruct’s technology and the talented and imaginative people who make it happen.”

BetConstruct Founder and CEO Vigen Badalyan commented: “I am delighted Viktor will join our family and apply his formidable experience and energy to take VBET on the next stage of growth. Our B2C brand is where it all began for us and now we are ready to come full circle and welcome everyone to enjoy their game with VBET.”