David Kelly has been named as the new chairman of B2B lottery provider Camelot Lottery Solutions, the sister company of UK national lottery operator Camelot UK Lotteries.

Kelly has served on the company’s board since November 2014 and is an experienced operating executive having served at eBay, lastminute.com, Amazon.co.uk, and Rackspace International during his career.

Following his appointment as chairman, Kelly will no longer serve as a non-executive director of Camelot UK, with his seat taken over by Gill Whitehead.

“David has an incredible pedigree in leading internet and technology businesses, from start-ups to fast-scaling and established global brands, and his expertise will be instrumental in guiding the future success of Camelot Lottery Solutions,” said Wayne Pickup, CEO of Camelot Lottery Solutions.

Commenting on his new role, Kelly said: “I’m proud to be part of a company with such a strong heritage in building successful global lotteries, based on modern digital solutions like mobile, cloud and data.

“I look forward to working with the management team and board to continue the company’s legacy of driving responsible lottery growth by engaging players and increasing benefits returned to local communities.”

Whitehead replaces Kelly as non-executive director at Camelot UK, bringing more than 20 years’ experience from a number of leading companies, including Google, Channel 4 and the BBC.

“I would like to welcome Gill – whose extensive experience in digital transformation, data and analytics, and consumer insight within high-calibre UK businesses will ensure that innovation continues to be at the forefront of our strategy,” said Camelot UK chairman Sir Hugh Robertson. “She is an ideal fit to continue to boost the standard and skillset of our Board, and I very much look forward to working with her.

“At the same time, I’d like to take this opportunity to personally thank David for his expertise and guidance since I joined last summer, and also for his over four years of tenure on the board. David’s in-depth knowledge of internet and technology businesses has been crucial in helping ensure our National Lottery digital products have gone from strength to strength. We wish him all the very best of luck in his new role as Chair of Camelot Lottery Solutions.”

Whitehead will serve on Camelot’s board alongside Robertson, deputy chairman and senior independent director Robert Walker, CEO Nigel Railton, and other non-executive directors Jo Taylor, Jane Rowe, Jennelle Tilling and Rob Rowley.