Newly established games developer 4ThePlayer.com has appointed Playtech’s former head of product marketing Henry McLean as commercial and marketing director.

McLean joins the London-based gaming startup after five years at Playtech, prior to which he spent nine years at Ash Gaming as marketing manager.

“I am very excited to be joining 4ThePlayer.com as a slots player myself I truly believe in their goals and ethos,” said McLean. “As always my approach will be customer centric, ensuring they have everything they need and as quickly as possible.”

4ThePlayer.com was founded by CEO Andrew Porter, a former casino content director at Playtech who also served as managing director, head of product and mathematician for Ash Gaming.

“It is great to have Henry on board; his experience and knowledge of the industry is going to be invaluable in making 4ThePlayer.com a truly leading games provider and brand,” said Porter.

Porter and McLean are also joined by Ash Gaming founder Chris Ash, who serves as director and business development.

4ThePlayer’s games are currently in development, with the first release due in November.

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