British bookmaker Betfred has appointed former RocketPlay co-founder Bryan Bennett as chief operating officer of its US business.
Bennett will oversee Betfred's on-premise, online and mobile wagering operations in the United States, including managed products such as customer support, payments and marketing.
Prior to joining Betfred, Bennett served four years as senior vice president of interactive for New York-listed gaming supplier AGS, leading the company’s real-money iGaming and social casino operations.
He also co-founded social gaming operator RocketPlay in July 2012, which was acquired by AGS in 2015.
“After a thorough process we have appointed Bryan Bennett as the Betfred Sports US chief operating officer,” said Betfred group chief operating officer Mark Stebbings. “Bryan has a wealth of experience and an exemplary track record. He shares our vision for our US operation and this appointment will help us achieve our goals in this exciting new market.”
Earlier this year Betfred announced its maiden partnership in the US with Iowa’s Elite Casino Resorts, which launched sports betting at its Rhythm City Casino and Riverside Casino & Golf Resort in August.