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Casino games provider Yggdrasil has appointed former NetEnt chief operating officer Björn Krantz to lead its new global licensing publishing business.

Yggdrasil is expanding its global footprint to become a content enabler for multiple global partners including operators, suppliers and studios, with its new B2B publishing business expected to become a key growth driver.

Krantz will lead Yggdrasil’s new strategic division as head of publishing from January 2020, having spent more than ten years with NetEnt, most recently as COO and prior to that as managing director of NetEnt Americas.

“Ever since Björn and I discussed the initial plans for the new business model and our future growth expectations I knew he was the right person to lead the Publishing division which will be central to our success,” said Yggdrasil CEO Fredrik Elmqvist. “I’m delighted he will officially join us next year and kick off the new decade in style.

“We’ve spent months carefully planning this new strategy, basing it on the solid foundations we’ve built up over several years and crucially adding several highly innovative and never-before-seen layers that will see the business grow exponentially across the globe.

“With Yggdrasil Publishing we keep on pushing the industry boundaries by franchising our entire kingdom, enabling partners around the globe to rocket leap their B2B success. It is going to be a wild ride that we look forward to,” Elmqvist concluded.

Krantz said of his appointment: “I have enjoyed many exciting years and moments within the iGaming industry, and since a few months back I have been able to reassess what could be the most thrilling and rewarding next step challenge. When Fred outlined his vision for the entire business, I felt straight away there was a perfect match.

“I am delighted to have been given the trust and confidence to lead the newly formed, and strategic publishing division, which is clear proof that Yggdrasil means business, and continues to invest in innovative and future proof value propositions globally. It will be an honor for me to work together with the Yggdrasil team, and to execute on the plan to realize the full potential of the Publishing growth strategy and objectives. It goes without saying that I cannot wait to get started early next year.”

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