Betfair will this week launch its new App Cloud service offering which allows software developers to build their own transactional betting websites and widgets using Betfair’s sports exchange platform, with Premiership football giant Manchester United set to be the first to go live with an App Cloud based betting service.
Open from Wednesday (April 18th), software developers will for the first time be able to build Betfair-hosted interfaces on their own websites, offering their own customers [...]
